LinkedIn and its Business Potential - Case Study
1) How have the successful LinkedIn members used the network to their advantage? - An American business and employment-oriented online service that operates via websites and mobile applications, LinkedIn was found in the year 2002 by Reid Hoffman who had turned an idea into a reality which now serves as the largest professional network in the world. With over 332 million professional individuals signing up to the network in 200 countries as of March 2015, LinkedIn has turned out to be a great success. This professional network has helped its members use the platform to their full advantage by providing a wide range of options and resources. A few are listed as follows : i) Using LinkedIn as a research tool - It helps in researching about various companies, their recruiters, hiring managers, interviewers and so on. It gives the individual a background of the company before submitting applications. ii) Learning new skills with online courses - The ...
